As part of the crew of the 37th edition of the America's Cup that takes place in Barcelona for first time, Estrella Damm embarked as one of the main sponsors of the competition.
Celebrating this global event, the beer brand commissioned an illustrated artwork as main visual during the events. The canvas depicts the fierce and endurance of AC75s sailing in front of Barcelona's sea. The visual is applied to their products, packs and stands as well as at the premises of the Americas’s Cup.
Client. Estrella Damm
Agency. Smäll
Production. The mushroom company
Poster art for Plato d’Aro’s summer fireworks show.
Client. Platja D’Aro city council
Production. The mushroom company
Welcome to Ibiza. That’s the message of Estrella Damm to anyone who arrives at the airport during the summer. My work supports the message with some mediterranean vibes around its iconic bottle.
Client. Estrella Damm
Agency. Smäll
Production. The mushroom company
Poster and promotional arts for various editions of the acclaimed rally Barcelona-Sitges.
The caravan formed by vintage cars takes the road to the coast between Sant Jaume sq. in Barcelona and the town of Sitges. Since the beginning in 1959, the organization set the condition of all the vehicle occupants must be dressed according to the time of manufacture of their vehicles.
Gig posters commissioned for various artist.
Client. Another Planet Entertainment
Production. Levine/Leavitt
'Todo Vuelve' book cover. The part two of the best seller Novel by Juan Gómez-Jurado. Published by Peguin Random House.
Last days of 2023 came up with a succession of Ford illustrated cars on its IG stories. Under the shape of an advent holiday calendar, the automotive brand posted twelve classic and brand new cars to see the old year out.
Client. Ford
Agency. Wieden & Kennedy
Production. Levine Leavitt
Collaboration for Graficatessen’s illustrated calendar. Every month has been covered by a selected artist.
Client. Graficatessen
As part of its new brand visuals, Audible proposed me to continue the style explorations previously started on the Use-case scenarios. This time to redefine the category system space for a better visual way-finding.
Grouped on families, each sub-genre illustration work on personalization, modularity and inside a square aspect ratio. Diversity, inclusion and bring cultural relevance convey to offer a dynamic and updated perspective.
The category list cover all the genres spectrum such Fiction, History, Fantasy, Biographies and Memoirs, Business or Teen and young adult literature.
Client. Ford
Agency. Wieden & Kennedy
Production. Levine Leavitt
On 2023, Platja d’Aro’s town hall proposed me to collaborate on its annual summer campaign. An animated spot for television and social media, outdoor and a collection of promotional elements, such as screen prints and a postcard kit.
The narrative on the animated spot accompanies visitors through the main assets of Platja d'Aro such as the gastronomy, commerce or its natural and cultural wonders.
Client. Platja d'Aro City council
Production. The Mushroom Company
Animation. Glassworks Barcelona
2023
Estrella Damm’s promotional summer 2023 tee. The leitmotiv is the Mediterranean landscape.
Client. Estrella Damm
Agency. Smäll
Production. The Mushroom Company
2023
Poster illustration of the 4th edition of Classics Magnolia. A classic car exhibition located in Funchal, Madeira.
Client. Classicos da Magnolia
Agency. Manta
Production. The Mushroom Company
2023
La Querola de Ordino is a real state project picturing exclusive housing in Ordino, Andorra. The construction is fruit of the collaboration between the acclaimed architect Jean Nouvel, Josep Ribas and Jordi Sala.
The complex on its remarkable artistic profile, delivers a balance between the natural environment and its interior functionality. Heavily inspired by the local dark stone, the construction integrates the landscape of Ordino.
The communication wise and the visual identity has been developed by Mucho. They proposed me to make an illustration set supporting the visuals and stories of the community and their living experiences.
The following illustrations take seasonality as vehicle and in that case, how the winter season affects the perception of the project.
Client. La Querella d'Ordino
Agency. Mucho
2023
Collaboration on the 10th anniversary of the Studio DBD, the prominent graphic design studio based in Manchester deeply rooted on Barcelona's creative panorama. A selection of agencies and creatives from Barcelona have collaborated on a commemorative book. On there, the creative gives its particularly interpretation on the relation between both cities.
Agency. Studio DBD
2023
Todo Arde is the brand-new novel by acclaimed thriller author Juan Gómez-Jurado.
It is the story of three women who have lost everything. Tired of the same people always win and intended to change the rules.
Client. Penguin Random House
Photo. Carles Rodrigo Monzó
2022
Rithm Capital is a leading provider of capital and services to the real state sectors. They serve a wide range of investment strategies generating attractive risk-adjusted returns while having a positive impact in terms of environmental sustainability. Inside their visual communication, transmitting their values and objectives it’s a goal. In this way, Rithm Capital complements now its visual communication with a set of corporate illustrations. Designed to inspire on their vision and to point direction of the company.
Client. Rithm capital
Agency. Phenomenon
Production. Levine / Leavitt
2022
Forma arquitectura is an interior architecture studio. They consider design as an essential element in the conception of spaces as well as in their brand communication. As part of their visual brand construction, they asked me to design this Tote bag. A promotional brand element that represents their values and the studio relationship with the space.
Client. Forma arquitectura
Photo. Carles Rodrigo Monzó
2022
Collaboration with Red Cross Spain on its annual magazine. A dissemination about the different action fields of Red Cross. My illustration talk about the issue of the mental health and their call assistance program.
Mental health has been gaining visibility in recent years since the COVID pandemic, suffering an upturn that nowadays especially affects younger people.
Client. Red Cross Spain
Production. The Mushroom Company
2022
21grams is the agency behind the campaign The future of Hemophilia, addressed to health personnel and patients. On there we proposed the vision of a fictional retro-futurist city. The different locations and main landmarks depicts the different investigation and study fields about Hemophilia.
The collaboration with 21grams aimed to give shape to these locations and the group of visuals on this campaign. The project has been developed under the production and management of Leavine/Leavitt during late 2021
Client. Pfizer
Agency. 21 Grams
Production. Levine/Leavitt
2021
Official poster for the F1 Grand Prix of Spain 2022. The agency Evil Love raises the creative showing different locations of Barcelona representing culture, innovation and sustainability.
Client. Circuit de Catalunya
Agency. Evil Love
Production. The Mushroom Company
2022
Poster and visual for the 23th edition of the short film fest of Madrid. This year edition is remarked by its new international section. Includes awarded pieces from the most prestigious festivals around the world.
Client. CCAA Madrid
Production. The Mushroom Company
2022
Personal project where I draw my grandparents house at Ciudad Rodrigo’ village, located on the Castilian province of Salamanca, Spain. With my grandad’s car, a white Renault 4 always parked at the door.
Treku is a contemporary furniture manufacturer located in Zarautz (Basque Country). For the 10th anniversary of their Aura collection, I’ve been commissioned on the design of three illustrated pieces as part of its promotional strategy.
The illustrations depict three different environments and how Aura's furniture get involved, fitting to each personality. Aura's design allows the configuration of sideboards and living room’s furniture with a rational style deeply inspired by the nordic tones of the Basque Country.
Client. Treku
Agency. Mito
Production. The Mushroom Company
Original from Basque Country and known throughout Spain, the soft drink brand KAS, now owned by PepsiCo, commissioned an illustrated artwork for printing on metal plates and distributed on bars as a promotional item.
The Shackleton agency commissioned an illustrated set for the main soft drinks compained with a traditional tapa. The landscape is ‘La Concha’ beach in Donosti, Basque Country.
Client. PepsiCo
Agency. Shackleton
Production. The Mushroom Company
Floating markets are chiefly found in asian countries and always becomes an amazing chaos full of color and textures. You can find a big range of products and goods but it's easy to understand why them becomes in a some of the major tourist attractions.
Personal work.
Cover illustration of the winner Sant Jordi 2020 novel awards, ‘L’aigua que vols’ by Víctor García Tur. The Sant Jordi awards is one of the most prestigious in the Catalan language. Organized by Enciclopedia Catalana and Òmnium Cultural.
The novel reflects on memory, death, dignified death, and family. Set in Quebec, the protagonist gathers her family at the lake’s house to celebrate her 76th birthday. A place of memory, back to the childhood and to the place where she learned to swim.
The novel is full of symbolism and water is a recurring element that participates actively as a stylistic resource and guiding the narrative style.
Client. Ómnium Cultural
El Bandarra is a beverage brand worshipping the vermouth golden era. Its communication breathes nostalgic for calligraphy, manual lettering, boots and barrels at wine stores, and ultimately for the celebration of vermouth production.
Leon Romero is the studio behind the graphic communication and they proposed me to produce these artworks over metallic sheet plates, in the same way as it was long ago.
Client. El Bandarra
Agency. El Bandarra
Photo. Enric Badrinas
Printed postcard on 2020 xmas. Self-promotion piece.
Audi renews one more year its presence as official partner of San Sebastián International Film Festival. As part of this year campaign, the agency DDB-Tandem tasked me some poster re-imagining Audi’s E-tron inside four great film scenes.
From desert landscapes on Starwars, escaping from an airplane,
a picturesque town imagined by Berlanga or standing in front of the Tyrannosaurus Rex paddock on Jurassic Park’s film. The artworks were adapted to several formats such billboards and banners on the venue.
Client. Audi Spain
Agency. DDB-Tandem
Production. Mushroom
‘Insights’ is IE University’s thought leadership publication for sharing knowledge. From global affairs and business & finance to sustainability, the humanities, and the future of education, technology and innovation. The articles on a variety of topics are accompanied with some illustrations.
Client. IE University
Empordà Golf is the hotel and golf club located next to Montgrí, Baix empordà. LaGranja design performed a restoration project on this complex. Giving importance to the materials, textures and shades from Costa Brava.
Supporting the interior design, the studio commissioned me a wall paper to apply in some areas of the hotel as the lobby and other common spaces. Besides, several illustrated prints were designed to communicate the environment of golf and Empordà.
Client: Golf Empordà club
Agency: LaGranja design
La Oficina Corporativa is the agency behind the design of Bankia’s annual and I was commissioned to produce a range of illustrations for the cover, back cover and interiors. Each one works on the representation of the different fields. The production is a printed booklet for internal distribution.
Client: Bankia
Agency: La oficina corportativa
Production: the Mushroom company
Photo: Enric Badrinas
Harper’s Bazaar proposed me to illustrate the subscriber’s cover of May 2020. Among the collaboration with some artists, this one was chosen to represent the current situation. The global lockdown caused by COVID-19 pandemic.
The magazine generally works through photography but in this occasion decided to reclaim the legacy of illustrated covers from the 20th century. In my proposal, I tried to capture optimistically, those small spaces of freedom during the lockdown.
Client: Haarper’s Bazaar
This project between Usted and IsabelitaVirtual calling creatives to give a tourist view of their places under the lockdown of COVID-19.
On this postcard, I wanted to pic the endless view of rooftops from the Mediterranean. One of those few outdoor spaces where you can find freedom during the lockdown stage.
Agency. Usted
Isabelita Virtual
Illustrated catalog cover for the international logistics brand Agility.
The cover’s development focuses on the digital tools for client attention services and logistics management. The illustration was fit to the visual guidelines established by Mayúscula Brands.
Client: Agility
Agency: Mayúscula Brands
Photo: Enric Badrinas
Audi Quattro Winter campaign 19/20. Quattro technology has been illustrated in five pieces showing different sights of the vehicle in snowy Pyrinees environments. These pieces has applications on billboards along the ski resorts and press media.
DDB Barcelona in collaboration with Honest have thought of this campaign, aiming for a detailed model representation and linking it to the leisure and mountain sports.
Cliente: Audi
Agency: DDB Barcelona
Creative art direction: Honest Barcelona
Production: DDB+ TheMushroom Company
The Seat Aftersales’20 campaign keeps the same spirit of previous years. ‘Be free from worries’. With the difference that in this year edition we got twelve new after-sale services where our characters experiment a bucolic re-interpretation of each. The vignettes come with animated version for digital applications.
Client: Seat
Agency: C14
Production: the Mushroom company
Animation: Herokid
On the occasion of the 34th edition of Goya awards, L’Or espresso, main sponsoring brand, commissioned this promotional piece for different media.
Client: L'Or espresso
Creativity: M&C Saatchi
Production: the Mushroom company
Animation: Andrea Gendusa
Hero illustration for the campaign ‘Simply Clever days’ commissioned by the agency Proximity Madrid. The key visual based on Fabia, Kodiaq and Kamiq models. The agency choose a down to floor close-up shot paying attention on the front grids and enhancing the perspective at urban environment.
Client: Skoda
Agency: Proximity Madrid
Production: the Mushroom Company
Bankia launched its new brand positioning aiming to make life easier for its customers. That’s why its new campaign “It’s that easy” under the Spanish acronym "SQDVI, las Siglas Que De Verdad Importan" that means “What really matters”.
The creative campaign by Pingüino-Torreblanca contains six graphic different pieces, applied on posters inside the bank offices, press media and digital. Therefore, I was commissioned thought The Mushroom Company to create an illustration set where characters appear in a medium shot.
According to this, we’ve established a dialogue in each character, using the framing and hand gesture to express the simplicity given in their services.
Commissioned by pinguinotorreblanca.com
Production by The Mushroom Company
‘Sitges Tapa a Tapa’ is the route organized every year by Damm as a promotional event supporting the local gastronomic talent.
This year image, was commissioned by BlocD and presented the route’s offer next to its iconic church in the seafront of Sitges.
Comissioned by BlocD
Boko is an Asian-inspired food delivery brand plus a take-away delivery space.
The Freshperts group commissioned me an illustrated wall mural with an asian look&feel and showing the take-away service.
Designwise, I looked for an asian folklore figure. The illustration is based in multi-arm divinity personifying the action of making delivery food.
The illustration is printed on eco vinyl paper and installed on the wall.
Photography by Enric Badrinas
Promotional art for the documentary produced by National Geographic ’Salvemos nuestro mediterráneo’.
The documentary is based on the work of Manu San Félix, the marine biologist and member of the Pristine Seas project of National Geographic society.
The documentary exposes the degradation of the Mediterranean marine ecosystem. While he tries to inspire and convince the public about its conservation and the search for solutions.
The poster, under the art direction of bhub agency, focuses in the figure of the protagonist where a mosaic of forms reveals the sea’s biodiversity and the elements of it’s destruction.
Commissioned by: National Geographic Spainbhubmkt.com
‘Be free from worries’ 2019 Seat’s After sales service campaign. Comissioned and art directed by the agency C14TORCE.
The illustrated campaign has followed the highlights of the past edition. And carried out with a variety of oneiric moments expressing unconcern for daily affairs.
Art direction by c14torce.com
Personal project. Second part of ‘Sports’ a previous illustration exploring the composition of human figures and capting their dynamism.
Trade & Invest Wales is the official Welsh Government marketing initiative for Wales. Inside their promotional activities, they edit a printed magazine which serves as a base for businesses and support local talent. On this number I got the commission from the international agency Smörgasboard to illustrate the cover and some double page spreads to act as dividers between the respective industry sections.
We got the idea of represent the international exports through the magnificent view of a cargo ship. A front view of the ship departing from the Welsh coast in the same way of the vintage line cruisers.
The interior sections were focused in the achievements of four professionals distinguished for be pionners, innovators or visionaries in their respective fields.
smorgasbordstudio.com
photography by: enricbadrinas.com
‘Be free from worries’ is the illustrated campaign for Seat after sales service. Comissioned and directed by the agency c14torce. These illustrations ensure Seat owners to will keep their freedom.
The illustrations represent some oneiric moments where the characters experiment freedom and loneliness towards natural beauty.
c14torce.com
Personal project remembering many afternoons playing one of the first race games.
Personal project for the Air Jordan XI flight series.
Personal project in a way of tribute to the world of sport.
Book cover illustration for the novel ‘Artes maritales mixtas para una fugitiva’. Publishing house: Penguin Random House.
Carmina is a crafting tailor-made shoes and a family tradition which has lasted six generations. This poster bring the legacy of the handmade painted ads from the past century in a way of communicate product and local tradition. Based in Inca, Majorca, the are expanding to the international markets.
Personal project.
